HandMade in America – Re-branding & Website
The Design One Team modified the original identity for HandMade in America and developed a new website design for the organization that streamlined the existing site architecture and substantially increased functionality with a custom content management system. The redesign more clearly identifies HandMade’s brand and role in the region, promotes artists and inspires support. Website features include a custom, drag ‘n drop trip planner, a self-managed member registration/information section and an online admin system for the HandMade staff to manage content like event submissions. In addition to many custom features implemented for the HandMade in America site, Design One also worked closely with them to improve their search results. In the first two months after launch, the updates resulted in a 76% increase in page views, a 91% increase in pages per visit, a 94% increase in time spent on the site. The result was a powerful web presence for HandMade in America.